In context.
Add an approved development exterior or aerial.
Show homes, landscape and shared spaces together.
Connect the home
to the whole.
Give the sales conversation a wider perspective: the home, its street and the places people share. Show how each view belongs to the same development.
A consistent project. A clearer sales conversation.- The project
- Add the approved project name, location and current stage.
- The audience
- Add the intended buyer group and the phase being presented.
- The key message
- Add the relationship between home types, streets and shared spaces that the marketing needs to explain.
- The deliverables
- Identify the site plan, home types, streetscape views and any shared-space imagery in the commission.
Placeholder brief / Approved details and project imagery to follow.
From the site.
To the street.
Connect the site plan with the experience at eye level. Use the same approved arrangement across the plan, street views and shared spaces.
Choose a view to see the project material needed.site plan.
Identify home types, access routes and shared spaces.
Mark the viewpoints used in the finished images.
The view.
Then the
experience.
An optional route through the streets, shared spaces and a prepared home type can help buyers connect the individual views.
Plans and still imagery can be commissioned on their own.the neighborhood.
Add a walkthrough of the featured development.
Define the homes, routes and spaces included.
Film or walkthrough to add / Include the approved route, runtime and captions where applicable.
Bring the
whole place
into view.
Tell us which development phase, home types and shared spaces your sales team needs to communicate.
Start with
the project.
The audience. The scope.
The intended launch.